Over a year ago, I suggested my library acquire the entertaining and informative guide for their collection. It had finally arrived. I repositioned it to face forward and went to pick up a few books to read. By the time I walked by the display again, the book was gone—on its way to amuse and educate another dog person.
The Internet is Not the Only Source of Information
If you’re reading this, you’re probably a pretty savvy internet user. For one thing, you know what blogs are. And you probably use several forms of social media.
But many people still don’t have access to high-speed internet. And books and libraries aren’t going anywhere soon. How do I know? Because I keep looking for new books on dog topics at my library and find a long waiting list of people who have reserved them before me.
People all over the country are getting their first pet, having trouble with a cat who misses the litter box, or are scared their dog will not take well to a new baby. Many will search for answers on the internet. But others will stop in their library looking for the book or DVD that will solve all their problems.
Preaching to More than Just the Choir
Back in January, I suggested we should stop preaching to the choir and find new ways to share important news about improving the lives of animals—ways that might reach farther from our usual online posse of people who already agree with us.
The library is an excellent off-line source of people searching for information. Here are a few ways you can share information about protecting animals to a whole new audience:
- Suggest books and DVDs for your library’s collection. Look up the exact title, author’s name, publisher, publication date, and ISBN # to make things easy on the acquisition librarian.
- Drop off brochures or flyers that support animal causes. My library always has Vegetarian Starter Kits from the Farm Sanctuary in its brochure display rack. I’ve started posting flyers for low-cost spay and neuter programs offered throughout the year.
- Leave business cards from positive dog trainers as “bookmarks” in dog training books, especially those promoting outdated and harmful training methods.
Find People with Questions and Give Them Answers
Read any marketing book and you’ll be told the key to influencing people is to figure out what’s important to them and then meet their needs. Blog the Change for Animals is about educating and persuading. And people at the public library are looking to be educated and persuaded.
So take a few minutes to share what you’ve gained from blogging with the non-blog audience. Go to the library.
[Disclosures: The image of Am I Boring My Dog is an Amazon Affiliate link. If you purchase the book through this link, I will make a small commission. Its author, Edie, wouldn’t mind if you ordered it either.
The image of the Lion at the NY Public Library is by Geir Arne Hjelle on Flickr.]