I love the following video. And I hate it.
Let me count the ways I love it:
- It has beautiful dogs running everywhere.
- Beautiful dogs that are well-trained.
- Oh, who am I kidding, it has tons of beautiful dogs. What’s not to love?
And yet, I hate it. I won’t even deign to discuss the fact that a huge, multinational corporation (Nestle’) is trying to convince you to feed your dog crappy food.
Nor will I mention the dearth of mixed-breed dogs in a commercial touting the idea of “real dogs.”
Nope, I hate it because it’s part of an American cultural trend I despise. The trend that has multimillionaire hosts on “news-ish” programs telling their viewers that people who live in cities, who believe higher education is important, and who vote Democratic are “out of touch.” They’re not real Americans.
Yes, I know this is just a dog food commercial. But I think it’s part of the same divisive rhetoric used to sell people something by causing them to disdain their neighbors and fellow citizens.
I’m not too worried about this trend in the end. It only works on people who watch too much television. Everyone else is out in the world just getting along with each other the best they can.
And if purebred dog people can get along with mixed-breed dog people; folks who dress their dogs with those who don’t; agility competitors with professional couch potatoes; I guess my nation won’t fall apart any time soon.
So watch the commercial. Am I too sensitive? Is it just a cute dog commercial? Or is it an insidious attempt to sell people stuff by telling them to not behave like “those people?”