They’re famous, ubiquitous, and excellent marketers. Imagine if puppy people were as good at marketing as these three diverse entities are.
Puppy people who have learned how to market
Passionate people who believe in important causes aren’t always good marketers. And important messages get lost when passion overwhelms persuasion.
But I’ve seen some exciting examples of puppy cause related marketing.
- Pup Fan recently shared her efforts to help a local rescue organization by taking photographs of dogs up for adoption. To see the inspiration for her efforts, check out these before and after adoption photos by professional photographer, Seth Casteel. You’ll love them.
- Edie Jarolim of Will My Dog Hate Me has been running a series of Pet Adoption Videos that Don’t Make Me Want to Kill Myself. It’s fabulous. My favorite is here.
- Finally, I’d like to refer you to Mel Freer’s wonderful post, Dog #201: Why Petland Should Stop Selling Puppies over at No Dog About It. At the heart of good marketing is a story. Mel’s tale of meeting her puppy mill dog, Daisy, is an emotional and compelling story.