My favorite part of Downton Abbey is seeing the single wag of a labrador’s tale in the opening credits. I rate movies by how many dogs appear in them. Is it any wonder I like commercials featuring dogs?
With Sunday’s Super Bowl, I’m sure I’ll see plenty of dog commercials. But even when I love the pups, I often hate the products.
Here are some examples of what I mean.
Athletic Dogs Sell Bad Dog Food
When I hear the first few notes of Mozart, I instantly look up at the screen. My favorite dog commercial is on.
Do you see what I mean? It’s adorable on so many levels.
It’s beautifully shot and edited. It features a beautiful Cardigan (and you know how rarely we see corgis online nowadays). And I love how it references every human’s need to figure out what their dog is thinking about when he paddles his feet during a nap.
(Personally I think our guesses are way off mark. Someday they’ll invent MRI machines that can take readings on moving creatures. And then we’ll find that the part of a dog’s brain that lights up while chasing in his sleep is the same as the area lit up in a philosophy professor’s brain when he reads Kierkegaard. Our dogs aren’t chasing bunnies. They’re thinking of Danish existentialists.)
Does the cute commercial convince me that it’s the best way to feed my dog? No way. Will it tempt me to buy a food one dog food reviewer calls “below average.” Not a chance.
I almost feel guilty for liking the commercial for the pups when I hate the product so much.
Puppies and Horses Sell Undrinkable Swill
When the product is especially terrible, it takes two species to sell it. At least that’s what Budweiser has discovered.
How bad is Budweiser? Bad enough that it takes a team of horses and a puppy to tempt people to drink it.
I wonder if I cold hold it down if they threw in a few kittens, polar bear cubs, and frolicking otters?
Super Bowl Surprises
I’m sure the Super Bowl will feature several puppy ads. But to play it safe, I’m probably better off getting my dog fix by watching Puppy Bowl.
I’d hate it if I felt compelled to buy a really bad product because of a particularly compelling spokesdog.
Train Your Dog Month Challenge
One lucky winner will get a donation to their favorite animal charity and a special prize pack as well.
Can’t wait to hear what you’ve been up to.
Your Turn: Does a cute commercial with adorable animals make you feel more positively about a company or product?